Eye Candy Company
Eye Candy Identity Update
Local Hip-Hop dance crew Eye Candy needed a new logo to not only modernize their brand but also to make a cleaner mark in the dance world.
We started with the literal eye logo on the left and in keeping with the brands colours we incorporated the signature "eye" pose the dancers strike at the end of every routine. The "e" in the logo representing the eye being encircled by the "c's" of candy company did just that.
This logo has been wildly used on signage, merch, social media and anywhere the crew appears.
Eye Candy Building Signage
After years of hard work Eye Candy Company was able to secure their own building and needed some signage for the front of their space. I created a couple of options, one more budget friendly then the other and keeping the building signage requirements in mind. We ended up going with option 1 as it had a unique sign and over all bolder appearance.
Mural by Ashley Rosenow - Illustration Interiors